A Non-Profit Online Marketplace Platform of Travel Agencies in Turkey: TURSAB Rota
DOI:
https://doi.org/10.5281/zenodo.5137722Özet
Travel and tourism industry have been inevitably affected by the information and communication technologies. Almost all the components in this industry have experienced some serious changes, transformations and impacts. These alterations bring together some opportunities and challenges in its very nature. Consumer demand and consumer behaviour have also been subject to change. That’s why new online e-commerce applications and new business models came into the scene. Business to Business (B2B) sales platforms are one of the examples of this change. There exist some studies about the private sector profit oriented B2Bs in the literature. Nevertheless, there is no example in the field of non-profit basis associations. The basic objective of the current study is to introduce such an example in Turkey founded by TURSAB (Association of Turkish Travel Agencies). The legal fundamentals of TURSAB, the foundation process of Rota platform, the contents of Rota and the member travel agencies’ website integration types were examined in accordance with this purpose. The introductory texts and data of this preliminary research were provided from the team members working for Rota platform. The estimations of these team members are mainly the internationalization of the platform in due course and the extension of authentic tours.
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