Predictors of Online Shopping Behavior of Women in Turkey: A Model and Empirical Study
DOI:
https://doi.org/10.5281/zenodo.8429022Resumo
Women’s dominant position in purchase decisions brings them to a primary decision-making position in families and households in terms of shopping. In this study, sociodemographic and economic factors, which were, included taking into account individual differences to explain the online purchase intention of female consumers living in Turkey, are aimed to be observed in terms of their difference. The data used in this study were obtained from Information and Communication Technologies in households conducted by the Turkish Statistical Institute between 2014 and 2018. The data were collected from a total of 68,087 people. In the study, a chi-square independence test was used to examine the relationship between women’s e-commerce usage and sociodemographic and economic variables, and the results indicated a significant relationship. Binary probit and binary logistic regression analyses were then conducted to detect the factors influencing e-commerce usage among women 15 years and older in Turkey. According to the results of the study, it was determined that the survey year, age, education, employment status, income status, region, and household size variables affect women’s e-commerce usage. Users’ reactions to e-commerce shopping practices can be analyzed in detail, and e-commerce can be used more widely by using different methods. Based on the results of this study, it is suggested to inform and raise awareness of users about the use of e-commerce.
Downloads
Publicado
Como Citar
Edição
Secção
Licença
Direitos de Autor (c) 2023 International Journal of Contemporary Economics and Administrative Sciences
Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.
The Author(s) must make formal transfer of copyright for each article prior to publication in the International Journal of Contemporary Economics and Administrative Sciences. Such transfer enables the Journal to defend itself against plagiarism and other forms of copyright infringement. Your cooperation is appreciated. You agree that copyright of your article to be published in the International Journal of Contemporary Economics and Administrative Sciences is hereby transferred, throughout the World and for the full term and all extensions and renewals thereof, to International Journal of Contemporary Economics and Administrative Sciences.
The Author(s) reserve(s): (a) the trademark rights and patent rights, if any, and (b) the right to use all or part of the information contained in this article in future, non-commercial works of the Author's own, or, if the article is a "work-for-hire" and made within the scope of the Author's employment, the employer may use all or part of the information contained in this article for intra-company use, provided the usual acknowledgements are given regarding copyright notice and reference to the original publication.
The Author(s) warrant(s) that the article is Author's original work, and has not been published before. If excerpts from copyrighted works are included, the Author will obtain written permission from the copyright owners and shall credit the sources in the article. The author also warrants that the article contains no libelous or unlawful statements, and does not infringe on the rights of others. If the article was prepared jointly with other Author(s), the Author agrees to inform the co-Author(s) of the terms of the copyright transfer and to sign on their behalf; or in the case of a "work-for-hire" the employer or an authorized representative of the employer.
The journal is registered with the ISSN : 1925-4423.
IJCEAS is licensed under a Creative Commons Attribution 4.0 International License.
This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials.
