Stakeholder Approach Stakeholders Mental Model a Visualization Test with Cognitive Mapping Technique
Palavras-chave:
corporate governance, stakeholder model, cognitive mappingResumo
The idea of this paper is to determine the mental models of actors in the firm with respect to the stakeholder approach of corporate governance. The use of the cognitive map to view these diagrams to show the ways of thinking and conceptualization of the stakeholder approach.The paper takes a corporate governance perspective, discusses stakeholder model. It takes also a cognitive mapping technique.
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