Socially Responsible Human Resource Management and Turnover Intention Relations: Does Employer Brand Matter?
DOI:
https://doi.org/10.5281/zenodo.7101312Abstract
Since high employee turnover rates have emerged as one of the main problems in the tourism sector, the aim of this paper is to examine the relationship between socially responsible human resource management (SR-HRM), employer brand and employee turnover intention. The paper also aims to investigate whether employees’ employer brand perceptions moderate the relationship between SR-HRM and turnover intentions. An empirical study is conducted on hospitality sector. Quantitative research method is used by collecting questionnaires from 209 employees working in five-star hotels in Turkey. Based on the structural equation modelling the results of the study indicated that SR-HRM practices influenced employees’ turnover intentions. Furthermore, interpreted organizational identity image (IOII), which is considered a sub-dimension of employer brand in the study, has a moderate effect on the relationship between the SR-HRM perceptions of employees and their turnover intentions. Major contribution of this research is that there is limited amount of research is available attempting to measure employer brand perceptions and considering the employer brand as moderating variable in the SR-HRM practices and employees’ turnover intention link as well.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 International Journal of Contemporary Economics and Administrative Sciences
This work is licensed under a Creative Commons Attribution 4.0 International License.
The Author(s) must make formal transfer of copyright for each article prior to publication in the International Journal of Contemporary Economics and Administrative Sciences. Such transfer enables the Journal to defend itself against plagiarism and other forms of copyright infringement. Your cooperation is appreciated. You agree that copyright of your article to be published in the International Journal of Contemporary Economics and Administrative Sciences is hereby transferred, throughout the World and for the full term and all extensions and renewals thereof, to International Journal of Contemporary Economics and Administrative Sciences.
The Author(s) reserve(s): (a) the trademark rights and patent rights, if any, and (b) the right to use all or part of the information contained in this article in future, non-commercial works of the Author's own, or, if the article is a "work-for-hire" and made within the scope of the Author's employment, the employer may use all or part of the information contained in this article for intra-company use, provided the usual acknowledgements are given regarding copyright notice and reference to the original publication.
The Author(s) warrant(s) that the article is Author's original work, and has not been published before. If excerpts from copyrighted works are included, the Author will obtain written permission from the copyright owners and shall credit the sources in the article. The author also warrants that the article contains no libelous or unlawful statements, and does not infringe on the rights of others. If the article was prepared jointly with other Author(s), the Author agrees to inform the co-Author(s) of the terms of the copyright transfer and to sign on their behalf; or in the case of a "work-for-hire" the employer or an authorized representative of the employer.
The journal is registered with the ISSN : 1925-4423.
IJCEAS is licensed under a Creative Commons Attribution 4.0 International License.
This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials.
