A Structural Model for Launching a Business Venture in The Hospitality Industry

Auteurs

  • Ilhan Bolukoglu

Mots-clés :

Business Planning, Feasibility Studies, Capital Budgeting

Résumé

This paper is concerned with the important elements to consider when conducting feasibility studies for small and medium sized businesses in today’s rapidly changing world. The stages involved in these studies are grouped under two major headings, namely, market feasibility and financial feasibility. Analysis of market feasibility includes defining the market area characteristics, project site & area evaluation, competition and demand analysis, and finally, recommending facilities and services. Financial feasibility covers the estimation of operating results and project valuation.

Téléchargements

Publiée

2011-10-08

Comment citer

Bolukoglu, I. (2011). A Structural Model for Launching a Business Venture in The Hospitality Industry. International Journal of Contemporary Economics and Administrative Sciences, 1(3), 222–233. Consulté à l’adresse http://ijceas.com/index.php/ijceas/article/view/38

Numéro

Rubrique

Articles