WEB SITES AS A TOOL OF CREATING VALUE AND GREEN IMAGE: THE CASE OF ISTANBUL STOCK EXCHANGE
کلمات کلیدی:
Green Management, Green Image, Content Analysis, Worldwide Webچکیده
During the past few years, new concepts like Green Management, Green Products, Green Company, Green Government, Green University, Green Image have been introduced in management literature as a result of the increase in interest regarding social responsibility issue.
Taking into account the ever-increasing prominence of environmental management in world, firms are facing growing pressure from stakeholders to become responsible and greener. In fact, social responsibility in general and green management in particular, is becoming an integral part of firm activities. In this regard, firms are enforced to communicate their environmental activities and interests to society, which leads to image of a “green company”. Thus, green image provides a defendable competitive advantage that cannot be imitated and maintains valuable relationships with critical stakeholders.
In the modern world, internet is widely used as a tool for communicating with stakeholders in relation to company’s social responsibility and green activities. From this point of view, we designed our research as an exploratory study to gain an insight into green image communication through web sites in Turkey. The main reason to conduct such a study is that there is limited research devoted to web sites as a communication medium for developing a green image. In our study, we focused on the web sites of 100 companies from various sectors, which are quoted on the Istanbul Stock Exchange. We focused on related key words that lead a customer to content that might indicate the company is a “green” one. After conducting the content analysis, sixteen dimensions regarding green company were determined and activities related to these dimensions were discussed thoroughly.
##submission.downloads##
چاپ شده
ارجاع به مقاله
شماره
نوع مقاله
مجوز
The Author(s) must make formal transfer of copyright for each article prior to publication in the International Journal of Contemporary Economics and Administrative Sciences. Such transfer enables the Journal to defend itself against plagiarism and other forms of copyright infringement. Your cooperation is appreciated. You agree that copyright of your article to be published in the International Journal of Contemporary Economics and Administrative Sciences is hereby transferred, throughout the World and for the full term and all extensions and renewals thereof, to International Journal of Contemporary Economics and Administrative Sciences.
The Author(s) reserve(s): (a) the trademark rights and patent rights, if any, and (b) the right to use all or part of the information contained in this article in future, non-commercial works of the Author's own, or, if the article is a "work-for-hire" and made within the scope of the Author's employment, the employer may use all or part of the information contained in this article for intra-company use, provided the usual acknowledgements are given regarding copyright notice and reference to the original publication.
The Author(s) warrant(s) that the article is Author's original work, and has not been published before. If excerpts from copyrighted works are included, the Author will obtain written permission from the copyright owners and shall credit the sources in the article. The author also warrants that the article contains no libelous or unlawful statements, and does not infringe on the rights of others. If the article was prepared jointly with other Author(s), the Author agrees to inform the co-Author(s) of the terms of the copyright transfer and to sign on their behalf; or in the case of a "work-for-hire" the employer or an authorized representative of the employer.
The journal is registered with the ISSN : 1925-4423.
IJCEAS is licensed under a Creative Commons Attribution 4.0 International License.
This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials.
