WHICH YOUTUBER SHOULD BE FOLLOWED? A COMPARISON BASED DELPHI-AHP-TOPSIS
DOI:
https://doi.org/10.5281/zenodo.4430009Abstract
With the development of technology, education activities also get their share from the rapid transformation. With social media platforms, it is now possible to access information from anywhere at any time. While the accuracy of every information in the virtual world is discussed, the information provided on platforms such as YouTube also has results related to the channel that transmits the information. Many videos are shared on YouTube in various fields (education, music, sports, comedy etc.). Education-based YouTube channels are also highly preferred among these channels. This study aims to identify and prioritize possible alternatives to identify how YouTube-based users decide on the YouTubers (Youtube channel owner) that they select and in order to be constantly improved. Comparison with a Delphi-AHP-TOPSIS based methodology is divided into 3 stages. The first stage is the Delphi Method, where basic performance factors and sub-factors are defined, synthesized and prioritized. The second stage is the use of AHP method to obtain the general performance index of the main factors and sub-factors. The third stage is the ranking of possible alternatives between TOPSIS technique and 10 YouTubers for continuous improvement of YouTube channels. As a result of the analyzes, the most important criteria in choosing YouTuber were tried to be determined and ideal solutions were presented in decision making.
Downloads
Veröffentlicht
Zitationsvorschlag
Ausgabe
Rubrik
Lizenz
The Author(s) must make formal transfer of copyright for each article prior to publication in the International Journal of Contemporary Economics and Administrative Sciences. Such transfer enables the Journal to defend itself against plagiarism and other forms of copyright infringement. Your cooperation is appreciated. You agree that copyright of your article to be published in the International Journal of Contemporary Economics and Administrative Sciences is hereby transferred, throughout the World and for the full term and all extensions and renewals thereof, to International Journal of Contemporary Economics and Administrative Sciences.
The Author(s) reserve(s): (a) the trademark rights and patent rights, if any, and (b) the right to use all or part of the information contained in this article in future, non-commercial works of the Author's own, or, if the article is a "work-for-hire" and made within the scope of the Author's employment, the employer may use all or part of the information contained in this article for intra-company use, provided the usual acknowledgements are given regarding copyright notice and reference to the original publication.
The Author(s) warrant(s) that the article is Author's original work, and has not been published before. If excerpts from copyrighted works are included, the Author will obtain written permission from the copyright owners and shall credit the sources in the article. The author also warrants that the article contains no libelous or unlawful statements, and does not infringe on the rights of others. If the article was prepared jointly with other Author(s), the Author agrees to inform the co-Author(s) of the terms of the copyright transfer and to sign on their behalf; or in the case of a "work-for-hire" the employer or an authorized representative of the employer.
The journal is registered with the ISSN : 1925-4423.
IJCEAS is licensed under a Creative Commons Attribution 4.0 International License.
This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials.
