Güleç, U. T. and Ünüsan, Çağatay . (2024) “Examining the Relationship between Online Store Atmosphere, Perceived Interactivity, Flow Experience and Purchase Intention in Electronic Commerce: A Research within the Stimulus-Organism-Response (S-O-R) Paradigm ”, International Journal of Contemporary Economics and Administrative Sciences, 14(2), pp. 697–730. doi: 10.5281/zenodo.14611035.