TY - JOUR AU - Seckin Celik, Tutku PY - 2019/06/29 Y2 - 2024/03/28 TI - The Rational vs. Behavioral Approaches to Strategy Thinking JF - International Journal of Contemporary Economics and Administrative Sciences JA - IJCEAS VL - 9 IS - 1 SE - Articles DO - 10.5281/zenodo.3262300 UR - http://ijceas.com/index.php/ijceas/article/view/289 SP - 184-204 AB - <p>Strategic thinking in management literature dates back to 1960s. From these days forward, strategy has been defined and conceptualized in many different ways. As a result different schools of thoughts and diverge approaches have been detected, and several classifications have been made. Two fundamental approaches to strategy are rational and behavioral strategic thinking. In this article, the meaning of strategy in general, and the viewpoints of rational and behavioral thinking will be discussed deeply while comparing them. Although classical rational planning approach has many drawbacks and behavioral approach have risen as a criticism against it, both are valuable and using them together leads to more comprehensive solutions to strategic problems.</p> ER -