Revenue Management Practices in Chain Restaurants
Keywords:
Restaurant Revenue Management, Chain RestaurantsAbstract
This article examines the definition and fundamental elements of Restaurant Revenue Management (RRM). RRM refers to a set of strategies and practices that restaurants employ to maximize their revenue by optimizing their existing capacities. These strategies include various aspects, such as dynamic pricing, capacity optimization, demand forecasting, strategic menu design, and targeted marketing initiatives. The research was conducted through interviews with eight chain restaurant managers. The findings have been categorized into distinct themes to enhance the structural coherence of the dataset. The results indicate that chain restaurants prioritize effective cost management, menu management, pricing strategies, data management, capacity management, demand management, and tracking performance data within the scope of restaurant revenue management, while never compromising on customer satisfaction.
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