The Impact of E-Satisfaction on E-Loyalty in Travel Agencies: A Research on Travel Agencies in Turkey
Travel Agencies, E-satisfaction, E-loyalty.
DOI:
https://doi.org/10.5281/zenodo.13925609Abstract
In today’s world, the widespread influence of the internet on every aspect of life has had its impact on the tourism sector, just like in many other industries. Travel agencies traditionally operating in the tourism sector have also adapted to technological advancements and shifted their operations to the online environment. Online travel agencies are gaining increasing demand in the tourism sector, and accordingly, they continue their activities in this direction. However, like many businesses, online travel agencies must provide quality service to their customers and ensure their satisfaction with the transactions they make. Consumer satisfaction, both in the traditional and online environments, is crucial for the long-term sustainability of a business. To survive in the industry, businesses must ensure the satisfaction, continuity, and loyalty of their consumers. This study aims to examine how e-satisfaction in online travel agencies affects e-loyalty, as evaluated by customers who have made purchases from online travel agencies in Turkey.
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