A Structural Model for Launching a Business Venture in The Hospitality Industry

  • Ilhan Bolukoglu
Keywords: Business Planning, Feasibility Studies, Capital Budgeting

Abstract

This paper is concerned with the important elements to consider when conducting feasibility studies for small and medium sized businesses in today’s rapidly changing world. The stages involved in these studies are grouped under two major headings, namely, market feasibility and financial feasibility. Analysis of market feasibility includes defining the market area characteristics, project site & area evaluation, competition and demand analysis, and finally, recommending facilities and services. Financial feasibility covers the estimation of operating results and project valuation.

Published
2011-10-08
How to Cite
Bolukoglu, I. (2011). A Structural Model for Launching a Business Venture in The Hospitality Industry. International Journal of Contemporary Economics and Administrative Sciences, 1(3), 222-233. Retrieved from http://ijceas.com/index.php/ijceas/article/view/38
Section
Articles